Mason & Taylor is a new bar in Shoreditch serving craft beer, real ales and British food. The typeface chosen for the identity, Ministry, based on UK road signs in the 1930s is simple and robust. Housed in a slightly awkward building, with many angles of approach, a number of signage elements were designed to work with the various viewpoints and materials. The bold identity is carried through the print material, menus, postcards, beermats etc.